Courses for Marketing (MKTG) Concentration

 

General Education Requirements - 36 Credit Hours

COMM 2200 Public Speaking (3)

ENGL 1010 and 1020 English Composition I and II (6)

ENGL 2010-2322 English Literature (3)

ENGL Lit. or Humanities (3)

History (6)

Humanities (3)

MATH 1110 College Algebra (3)

UNIV 1000 Orientation (1)

Nature Science w/LAB (8)

 

Business Core - 48 Credit Hours

MGMT 1010 Intro to Bus and Economics (3)

ACCT 2010-2020 Principles Accounting I & II (6)

ECON 2010-2020 Economics Principles I & II (6)

ECON 2040 Intro Statistical Analysis (3)

BISE 3150 Business Communications (3)

BISI 3230 Management Information Systems (3)

BLAW 3000 Legal Environment of Business (3)

ECON 3050 Quantitative Methods (3)

FINA 3300 Business Finance (3)

MGMT 3010 Management and Organization Behavior (3)

MGMT 3020 Operations Management (3)

MKTG 3010 Basic Marketing (3)

MGMT 4500 Business Strategy (3)

BISI 2150 Microcomputer Applications (3)

 

Elective Requirements – 6 Credit Hours

Business Elective (3)

Non-Business Elective (3)

 

Required Courses for MKTG Concentration - 30 Credit Hours

MKTG 3300:   Applied Marketing Research

MKTG 4050:   Consumer Behavior

MKTG 4250:   Retailing Management

MKTG 4350:   International Marketing

MKTG 4550:   Marketing Strategy

Marketing Electives (12)

Business Elective (3)