Logo Use & Standards | Publications | Public Relations

Logo Use & Standards

For Marketing Purposes

University Seal  |  Athletics Tiger Logo  |  Secondary Logos

** RESTRICTED USE

The  University seal, athletics logo, and other secondary logos  are  not  available on this page for download as their use is restricted for specific applications and offices. Please refer to the  Style & Branding Guide  for more information

University Logo

EXTERNAL VENDORS

External vendors must be licensed in order to use the TSU logo.  View details.

DEPARTMENTAL/UNIT LOGOS

Please submit your logo-creation request to Creative Services in PR…specifying your department name. Department logo specifications are detailed in the University’s Style & Branding Guide.

**LOGOS MUST BE CREATED ACCORDING TO OUTLINED STANDARDS. DO NOT ALTER OFFICIAL LOGOS IN ANY WAY.

EXTERNAL USE

Below are the official Tennessee State University logos for download for both Windows and Macintosh platforms. Please refer to the Style & Branding Guide for guidelines on proper usage and on prohibited reproductions.

PROFESSIONAL PRINT PROJECTS

Please use the a vector EPS image below.

INTERNAL/SMALL AUDIENCE PRINT PROJECTS

(Ex: flyers, internal newsletters, etc.)
Please use a high-resolution JPEG image below. If you need a JPEG that is larger than 2 inches wide by .5 inches tall, please request it on the Creative Services page.

POWERPOINT AND WEB

Please use a GIF image below.

*NOTE:

Using GIFs and low-resolution JPEGs in your print publication will likely yield a low-quality reproduction of the image. These formats are intended for on-screen viewing only.

Download Logo

Right-click the appropriate link below & choose “Save Link As” —
Black on transparent	EPS Logo	high-res JPEG 2in x .5in	GIF
Blue on transparent	EPS Logo	high-res JPEG 2in x .5in	GIF GIF – transparent background	SVG
White on transparent	Logo		GIF – transparent background	SVG
Blue on White	EPS Logo 2169 wide	high-res JPEG 2170 wide x 544 high	PNG 2170 wide x 544 high	AI 2186 wide
For use when vertical is needed in aesthetic			PNG 415 wide x 284 high
	EPS Motto	high-res JPEG	PNG
	EPS Motto		PNG

Favicon

View/Download favicon  (right-click & choose “Save link as” to save the image to your PC… or preferably, just use the following URL in the system into which you’re placing the favicon: www.tnstate.edu/favicon.ico )

Color Choice

TSU Primary Color (blue):  #0070C0

Secondary Color (red):  #8C0000

Digital Color Codes

These colors are to be used when developing TSU websites and digital-only images.

Watermark

Right-click images to download them

TSU logo watermark (600 wide)

Cupola watermark (323px wide);