Public Relations & Communications
One Brand. One Voice.
We tell Tennessee State University’s story to the media, to Nashville and to the world. Our team leads media relations, photography, design, publications and the TSU brand, and we help every college, office and student organization share its news.
111 TSU stories published in 2025, and counting.
Logo Use & Standards
For Marketing Purposes
University Seal | Athletics Tiger Logo | Secondary Logos
** RESTRICTED USE
The University seal, athletics logo, and other secondary logos are not available on this page for download as their use is restricted for specific applications and offices. Please refer to the Style & Branding Guide for more information
University Logo
EXTERNAL VENDORS
External vendors must be licensed in order to use the TSU logo. View details >>
DEPARTMENTAL/UNIT LOGOS
Please submit your logo-creation request to Creative Services in PR…specifying your department name. Department logo specifications are detailed in the University’s Style & Branding Guide.
**LOGOS MUST BE CREATED ACCORDING TO OUTLINED STANDARDS. DO NOT ALTER OFFICIAL LOGOS IN ANY WAY.
EXTERNAL USE
Below are the official Tennessee State University logos for download for both Windows and Macintosh platforms. Please refer to the Style & Branding Guide for guidelines on proper usage and on prohibited reproductions.
PROFESSIONAL PRINT PROJECTS
Please use the a vector EPS image below.
INTERNAL/SMALL AUDIENCE PRINT PROJECTS
(Ex: flyers, internal newsletters, etc.)
Please use a high-resolution JPEG image below. If you need a JPEG that is larger than 2 inches wide by .5 inches tall, please request it on the Creative Services page.
POWERPOINT AND WEB
Please use a GIF image below.
*NOTE:
Using GIFs and low-resolution JPEGs in your print publication will likely yield a low-quality reproduction of the image. These formats are intended for on-screen viewing only.
Download Logo
| Right-click the appropriate link below & choose “Save Link As” | ||
 Black on transparent |
PNG | SVG |
 Blue on transparent |
PNG | SVG |
 White on transparent |
PNG | SVG |
Favicon
View/Download favicon (right-click & choose “Save link as” to save the image to your PC… or preferably, just use the following URL in the system into which you’re placing the favicon: www.tnstate.edu/favicon.ico )
Color Choice
TSU Primary Color (blue): #0070C0
Secondary Color (red): #8C0000
Digital Color Codes
These colors are to be used when developing TSU websites and digital-only images.
| Color | Hex Code | RGB |
| TSU Blue (Reflex Blue) | #00539f | 0, 83, 159 |
| Light Blue | #51A5E8 | 82,165,232 |
| Medium Blue | #003366 | 0, 51, 102 |
| Dark Blue | #002447 | 0, 36, 71 |
Watermark
Right-click images to download them
TSU logo watermark (600px wide)
Cupola watermark (323px wide);
