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Mobile Terminology
Key Terms and Concepts
TERM | DEFINITION |
2D barcodes | A scannable barcode which can be read by certain mobile applications (by taking a photo of the barcode) and convey information such as URL etc. |
3G | Third Generation of mobile communications systems. 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity. |
API | Stands for Application Programming Interface. The resource of protocols and languages used for developing compatible applications. |
Basic Phone | Any line of entry level mobile phone. |
Bluetooth | A short distance wireless transfer protocol for connecting devices. |
Browser | An application used to access and navigate through the Internet. |
CGM |
Stands for Consumer Generated Media. Another term for Social Media. |
Device Detection | The automated process of sorting traffic depending on the device used for access. |
GeoTag | When content is tagged with the physical location at which it was created or uploaded. |
GPS | Stands for Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy. |
LBS | Stands for Location Based Services. |
Middleware | Software which communicates between two processors. |
PPC | Stands for Pay Per Click ads. The sponsored results for products or services on SERPs. These ads are only paid for when they are clicked, not when they are displayed. |
Segmentation | Used to filter visitors into distinct characterised groups to analyse visits. |
SEO | Also known as Natural Search, Search Engine Optimisation is about building or tweaking a website to increase the Search Engine ranking, and ultimately the amount of traffic to it from search engines. |
Smartphone | These handsets have advanced capabilities and allow users to add applications to their phones. They usually have a QWERTY keypad and include 3G and Wifi capabilities. |
SMS | Stands for Short Message Service. Electronic messages sent on wireless network. |
Social Media | The media that is published, created and shared by individuals on the Internet, such as blogs, images and video. |
Social Network | In the online sense, this refers to a type of website model where individual members become part of a broader virtual community. |
Tracking | Measuring the effectiveness of a campaign by collecting and evaluating statistics. |
Traffic | This refers to the visitors that spend time on a website. |
USSD | Stands for Unstructured Supplementary Service Data. Works on all existing GSM phones. Provides session-based communication, enabling a variety of applications. |
VoIP | Also known as IP Telephony, VoIP stands for Voiceover Internet Protocol. Allows for telecommunication over the Internet. Skype and Fring are popular examples of VoIP software. |
WAP | Stands for Wireless Application Protocol. A technical set of communication standards for the way wireless devices (like cell phones) connect with the Internet. |
Wifi | The wireless technology which is the current standard protocol for networking and |
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