|
Recent Research
Refereed Articles
Charla, M., Wagner, J., & Unni, R. (2010). Computer Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience. Journal of Retailing, 1 (86), 11-21.
Unni, R., Tseng, D. L., & Pillai, D. (2010). Context Specificity In Use of Price Information Sources. Journal of Consumer Marketing, 3 (27), 243-250.
Unni, R. & Tseng, D. (2009). Perceptions of Online and On-Campus Business Programs: Implications for Marketing Business Programs. Review of JHIgher Education and Self-Learning, 2 (4).
Refereed Proceedings
Unni, R. & Roberts, J. (2013). Altruism of College Students:
An Exploratory Examination of Volunteering Intentions. 2013 Association of Collegiate Marketing Educators (ACME) Conference, Albuquerque, NM.
Unni, R. & Roberts, J. (2012). Attitudes toward donations of used clothing- implications for thrift stores. Association of Collegiate Marketing Educators Conference.
Lukoaius, V. & Unni, R. (2009). Modeling Video Game Preference Using Personality and Motivation. Association of Collegiate Marketing Educators Conference.
Unni, R. (2007). 'Price Sensitivity Measurement and New Product Pricing: A Conitive Response Approach'. Proceedings of the 2007 Portland International Conference on Management of Engineering and Technology(PICMET).
Unni, R. (2006). ' An Initial Examination of Location-Based Mobile Marketing'. Proceedings of the Annual Conference of the Society for Marketing Advances.
Unni, R. (2003). 'Differences in Information Processing from Print Ads and Web Pages'. Association for Consumer Research.
Abstract Only
Unni, R. & Tseng, D. (2009). Perceptions of Online and On-Campus Business Programs: Implications for Marketing Online Business Programs. Intellectbase International Consortium.
Unni, R. (2008). Role of Perceived Information Efficiency on Effectiveness of Information Sources. Proceedings of the Annual Conference of the Society for Marketing Advances.
Presentation of Refereed Papers
Unni, R. & Roberts, J. (2013). Altruism of College Students:
An Exploratory Examination of Volunteering Intentions. 2013 Association of Collegiate Marketing Educators (ACME) Conference, Albuquerque, NM, Albuquerque, New Mexico.
Unni, R. & Roberts, J. (2012). ATTITUDES TOWARD DONATIONS OF USED CLOTHING
IMPLICATIONS FOR THRIFT STORES. 2012 Association for Collegiate Marketing Educators, New Orleans, Louisiana.
Unni, R. (2008). Role of Perceived Information Efficiency on Effectiveness of Information Sources. Annual Conference of the Society for Marketing Advances, St Petersburg, Florida.
|
