Dr. Ramaprasad Unni

Associate Professor

Unni 

Contact:

 

Office:      AWC  K439 
Phone: 
 615-963-7343  
Email:
   runni@tnstate.edu 

 

Website web

         Personal      Academic Credentials            Research   
Curriculum Vitae

 Dr Unni’s research interests are in the area of consumer behavior in interactive environments. His research has examined the relative effectiveness of virtual product trial, consumer evaluations of wireless location-based marketing, value creation through customization, and use of information sources in different shopping contexts. He has published in the Journal of Interactive Advertising, Marketing Education Review, Proceedings of the AMA Educators Conference, Proceedings of Association for Consumer Research, and other national conference proceedings






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