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Business
Administration Major |
The Business Administration curriculum provides students a
strong liberal education, a core in modern business disciplines,
and an excellent background in the areas of management, marketing
or real estate. The Bachelor of Business Administration (BBA)
degree is awarded to students who meet degree requirements.
Students pursuing the BBA degree must seek full admission to the
College of Business (COB) through the Undergraduate Studies Office
and be admitted to the upper division to receive degree credit for
300 and 400 level business courses. Eligible students will be
granted tentative or full admission. To gain full admission to the
(COB), all lower division (100 and 200 level) course requirements
must be completed with the required GPA. For the BBA degree, 120
or 129 semester hours are required.The
Department of Business Administration offers the Bachelor of
Business Administration (BBA) degree with concentrations in: |
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Major in Business Administration with Concentration in
e-Business and Supply Chain Management |
The e-Business and Supply Chain Management concentration is
primarily concerned with the use of internet-based technology to efficiently
coordinate the processes through which suppliers, factories, warehouses,
distribution centers, and retail outlets produce and distribute items to the
right customers, at the right time, and at the right price to minimize costs
while satisfying a certain level of service. Such processes include: developing,
managing, and monitoring a firm’s supply environment; identifying and creating
alliances in supply networks, creating and managing the facilitating services
associated with supply such as: logistics services, relationship management,
communication networks and technological support (enterprise software,
databases, and various e-commerce arrangements). Students learn to use current
internet systems and technological tools to create rich, relevant, and
interactive relationships between Business-to-Business (B2B) customers in a
supply chain. DOWNLOAD
DETAILED CURRICULUM |
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Major in Business Administration with Concentration in General
Business |
This concentration is designed for students who prefer to acquire broad
undergraduate training in business, rather than specializing in a specific area.
DOWNLOAD DETAILED CURRICULUM
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Major in Business Administration with Concentration in
Management |
The management program provides students with the opportunity for
professional preparation applicable to the management of private and public
sector organizations. Examples of employment areas are: administration
management, personnel administration, industrial relations, production
management, and other assignments in small, medium, and large businesses, as
well as government agencies, foundations, hospitals, and other service
organizations. Students who choose a management concentration will have the
option of choosing the General Management track or the Human Resources (HR)
Management track. DOWNLOAD
DETAILED CURRICULUM |
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Major in Business Administration with Concentration in Marketing |
Marketing includes all activities concerned with ascertaining and satisfying
the needs and desires of individual and organizational buyers/consumers. It is
consequently a function of prime importance in all forms of organizations. The
marketing program is designed to facilitate both entry into marketing and
long-term professional advancement. Course emphasis is placed on marketing
management.
Those who choose marketing as a career will be involved in product development
and improvement, consumer research, pricing, promotion, sales, and distribution.
Professional careers are open to marketing students in advertising firms,
research organizations, retail organizations, retail and wholesale firms, and
other service organizations, as well as a wide range of manufacturing, service,
and non-profit groups devoted to supplying goods or services to meet the needs
of the customer/buyer.
DOWNLOAD DETAILED CURRICULUM |
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Major in Business Administration with Concentration in Real
Estate and Urban Development |
The curriculum for the concentration in Real Estate and Urban Development is
designed for those students who are interested in fields concerning the
allocation of urban land resources. Accordingly, students are trained for
employment in both the private and public sectors. Fields of study include real
estate brokerage, appraisal, law, finance, marketing, property management,
land-use planning and development, and public and private policies applicable to
real estate and urban development. The curriculum is structured to provide
students with an understanding of (1) the specific activities involved in urban
land development, (2) the forms of economic, social, physical, and legal
services that arise from land use activities, (3) the optimum distribution of
residential, commercial, industrial and other specialized land uses, (4) the
activities in which real estate business people are engaged, and (5) public and
private policies and actions that are designed to improve our urban environment.
DOWNLOAD DETAILED CURRICULUM
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| Outlined
under the various concentrations are the course offerings for
students who have been given full admission to the College of
Business. |
