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[Dr. Curry] [Dr. Flott] [Dr. Fan] [Dr. Jolayemi] [Dr. Li] [Dr. Lownes-Jackson] [Dr. Lukosius] [Dr. Unni] [Dr. Miller] [Dr. Olorunniwo] [Dr. Pennington] [Ms. Scales] [Dr. Thach] [Ms. Kay] |
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| Profile |
Dr. Thach is a Professor of Marketing in Department of Business
Administration. She obtained her Ph.D. in marketing from Michigan State
University (1987), M.A. in Linguistics from Southern Illinois University
(1980), and B.A. from Michigan State University (1967). Recently, Dr. Thach
was a Senior Fulbright Specialist in Ukraine and a Distinguished Visiting
External Research Professor at the Autonomous University of Barcelona.
Immediate past Editor of The Marketing Educator Quarterly, she serves
on the Board of The Journal of African Business and is a reviewer for
such journals as The Journal of International Marketing and
Industrial Marketing Management. Her primary teaching and research areas
are International Marketing, Distribution and Supply Chain, and strategy. |
| Research |
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Selected publications:
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Entrepreneurial Behavior In The Academic Environment: A Case Study Of L'viv
Institute Of Management" with Gvozdiov and Hull. In Ilon Alon, ed. Higher
Education and Development, M.E. Sharpe Press, 2004.
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Abby Ghobadian, Nicholas O'Regan, David Gallear, Howard Viney,EDS. (2003)
"Intangible Resources and export Marketing Strategy As Determinants of
Export Performance in Strategy and Performance Achieving Competitive
Advantage in the Global Marketplace". with Rialp, Rialp and Axin Nov. 2003.
Palgrave/MacMillan Press
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Exploring Channel Internalization Among Spanish Exporters,
International
Marketing Review, May 2002.
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"Labor Law in Eastern Europe" (with T. Head, R. Banham, W. Perry),
Journal of Global Business, Fall 1998, Vol. 10, No. 17, P65-73.
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Distribution and Marketing of Crafts, with C. Axinn, Atlantic Marketing
Association, October 2000, Charleston, SC.
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| Teaching |
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MK 405: Consumer Behavior
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MK 455: Marketing Strategy
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Complete Vitae |
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