Lim

Kar Ho Lim
Assistant Professor
Department of Agricultural and Environmental Science
College of Agriculture

Contact Information
Office Location: 204C Farrell-Westbrook Complex
Telephone: (615) 963-7977
Fax: (615) 963-1557
Email: klim@tnstate.edu

Key Areas of Research Interest
Consumer Preference, Choice Experiment, Behavioral Economics, Food Marketing

Publications
Lim, K. H., Hu, W., Maynard, L. J., and Goddard, E. 2013. US Consumers’ Preference and Willingness to Pay for Country‐of‐Origin‐Labeled Beef Steak and Food Safety Enhancements. Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, 61: 93-118 (recognized for CJAE 2014 Outstanding Journal Article Award)

Lim, K. H., Hu, W., Maynard, L. J., and Goddard, E. 2014. A Taste for Safer Beef? How Consumers’ Perceived Risk Influence Willingness to Pay for Country-of-Origin Labeled Beef. Agribusiness: an International Journal

Lim, Kar H. and Hu W., 2015. How Local is Local? Consumers Preference for Steak with Different Mileage Implications. Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Professional Award
2014 Canadian Journal of Agricultural Economics Outstanding Journal Article


Refereed Presentations
Can the Ten Commandments Mitigate Hypothetical Bias? Accepted Presentation at 2015 Agricultural and Applied Economics Association Annual Meeting, San Francisco, CA. July 26-28, 2015.

More than Meets the Eye: Consumers’ Willingness to Pay for Marine Stewardship Council’s Certified Seafood. Accepted Presentation at 2015 Agricultural and Applied Economics Association Annual Meeting, San Francisco, CA. July 26-28, 2015.

Can Explicit Price Reminders Reduce the Hypothetical Bias in Online Choice Experiments? Accepted Poster at 2014 Agricultural and Applied Economics Association Annual Meeting, Minneapolis, MN. July 27-29, 2014.

Are Food Exchange Websites the Next Big Thing in Food Marketing? A Latent Class Logit Analysis. Selected Paper Presentation at 2014 Agricultural and Applied Economics Association Annual Meeting, Minneapolis, MN. July 27-29, 2014.

How local is local? Consumer Preference for Steaks with Different Food Mile Implications. Selected Paper Presentation at Southern Agricultural Economics Association 2013 Annual Meeting, Orlando, FL. Feb 3-5, 2013.

Does Country of Origin Labeling (COOL) Functions as a Food Safety Cue in Beef and How Much Does It Matter. Selected Paper Presentation at 2012 Conference: Emerging Issues in Global Animal Product Trade, Washington DC. Sep 27-28, 2012.

Stated Preference and Perception Analysis for Traceable Beef: An Application of Mixed Error-Component Logit Model. Selected Paper Presentation at Agricultural & Applied Economics Association 2012 Annual Conference, Seattle WA. Aug 12-14, 2012.

Consumers' Risk Perceptions and Willingness to Pay for Country-of-Origin Labeled Beef: An application of Individual-Level Parameter. Accepted Poster at 2012 AAEA/EAAE Conference on Food Environment, Boston, MA. May 30-31, 2012.

Consumers' Risk Perceptions and Willingness to Pay for Country-of-Origin Labeled Beef: An application of Individual-Level Parameter. Selected Paper Presentation at Southern Agricultural Economics Association 2012 Annual Meeting, Birmingham, AL. Feb 4-7, 2012.

Perceived Risk and the Demand for Country-of-Origin-Labeled Beef. Accepted Paper Presentation at Consumer Market and Demand Network 2011 Workshop, Guelph, Canada. Aug 16, 2011.

Willingness to Pay for Country-of-Origin-Labeled Beef Steak: An Application of Mixed Error Component Logit Model. Selected Paper Presentation at Agricultural & Applied Economics Association 2011 Annual Conference, Pittsburgh, PA. Jul 26, 2011.

U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin Labeled Beef Steak and Food Safety enhancements. Selected Poster Presentation at Comparative Decision Making Studies 2011 Conference, Lexington, KY. May 15, 2011.


Teaching Experience
Economics of Food Consumption
Topics in Consumer Economics
Survey of Microeconomics
Education:

Ph.D. in Agricultural Economics, University of Kentucky
M.S. in Economics, University of Kentucky
B.S. in Computer Science, University of Kentucky

Date joined staff: February 2015