Social Media Guidelines & Policy

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FIRST THINGS FIRST

Your social media site must be registered with The Office of Public Relations and Communications.  Please fill out the Social Media Registration Form.

FACEBOOK PAGE

Hosting and maintaining a departmental Facebook page is one way to connect with students, highlight achievements, or promote the activities of the department.

WILL IT REACH MY INTENDED AUDIENCE?

Before creating a departmental Facebook page, be sure to take a moment to consider if it’s the best way to reach your intended audience. Sometimes creating an e-mail list or Twitter account may reach the audience better.

TIPS FOR SOCIAL MEDIA USE

  • Be timely with your posts.  
  • Monitor comments on your Facebook page daily and respond to any comments that warrant such.
  • Encourage two-way communication.
  • Delete comments that are inappropriate.  
  • Your main banner image for Facebook should be at least 850 pixels wide and very high quality. If you need a photo to use, you may use a photo from TSU's Flickr page
  • Respect copyright law.  (read more)
  • Follow the Student Handbook (especially regarding academic honesty and student code of conduct) and any/all regular applicable student policies, standards of conduct, and applicable law. Please review.
  • Staff must adhere to the Personnel Handbook for standards of conduct on social media.
  • You are encouraged to link to your source material ANY TIME you are able. This will help reduce the possibility of misinformation and it will also drive traffic.

 

LOGO USAGE

 

NAMING CONVENTIONS

  • Try to use "Tennessee State University" when naming your account. This helps to distinguish us from other universities that also have the acronym "TSU."
  • Avoid acronyms. Your web audience might not be familiar with your particular acronyms.
  • If your department or unit name is too long to use in its full form, abbreviate it as necessary; but be sure to use the full name and "Tennessee State University" in your description.

 

 


 

POLICY

Social media usage at Tennessee State is governed by the same policies that govern all other electronic communications.  Be certain to read the Electronic Communications Policy  before engaging in any social media posting as part of your official duties at Tennessee State University.

Advertising on behalf of external vendors is prohibited on Tennessee State University websites and social media channels (with the exception of Tennessee State University Athletics).

All social media sites also have policies about how the social media site uses your content. Review those before beginning your social media site.