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Dr.  Vaidas Lukosius

Associate Professor

Contact: Office: AWC K401 Phone: (615) 963-7128 Email: vlukosius@tnstate.edu

 Profile

Dr. Lukosius' research interests include analyzing consumer behavior in the virtual environments, modeling service encounters in retail environments, and advertising trends. Dr. Lukošius has published in Ekonomika, Journal of Electronic Commerce Research, Proceedings of Association of Collegiate Marketing Educators.

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Academic Credentials

Ph.D.,   New Mexico State University,  Las Cruces, NM,  Marketing,  2003

M.Sc.,   Helsinki University of Technology,  Helsinki, Finland,  Technology Management,  1999

B.Sc.,   Vilnius Gediminas University of Technology,  Vilnius, Lithuania,  Civil Engineering,  1996

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Research

Recent Research

Refereed Articles 

Lukosius, V. & Ramaprasad, U. (in press, 2013).  An Initial Examination Of Motivational Components Of Game Playing Behavior.  Journal of International Business and Management Research, 5 (12).  

Lukosius, V., Pennington, B., & Olorunniwo, F. (2013).  How Students' Perceptions Of Support Systems Affect Their Intentions To Drop Out Or Transfer Out Of College.  Review of Higher Education and Self-Learning, 6 (18).  

Refereed Proceedings 

Lukosius, V. (2012).  Determinants of Successfully Marketing Study Abroad Programs.  Association of Collegiate Marketing Educators Conference.  

Thach, S. & Lukosius, V. (2011).  Choices of Online versus Lecture Courses: A Pilot Study.  Association of Collegiate Marketing Educators Conference.  

Lukosius, V. & Taute, H. (2010).  The Changing Nature Of Controversial Advertising: A Content Analysis Study.  Association of Collegiate Marketing Educators Conference.  

Lukosius, V. & Unni, R. (in press, 2009).  Modelling Video Game Preferrence using Personality and Motivation.  Association of Collegiate Marketing Educators, 284-294.  

Taute, H. & Lukosius, V. (2008).  The Changing Nature of Controversial Advertising: A Content Analysis Study.  Association of Collegiate Marketing Educators.  

Abstract Only

Lukosius, V. (2011).  Teaching Marketing Research Using Projects: Alternative Approaches.  Association of Collegiate Marketing Educators Conference.  

Lukosius, V. & Stratemeyer, A. (2008).  State Sponsored Lottery: Retailers Are Facing Ethical Issues, But At What Cost?  Association of Collegiate Marketing Educators, 337.  

Thach, S., Lukosius, V., Lafuente, E., & Rabetino, R. (in press, 2008).  Entrepreneurship: Origins and Growth In Four Latin American Countries.  Association of Collegiate Marketing Educators, 293.  

Non-Refereed Proceedings - Abstract Only

Lukosius, V. & Mouri, N. (2013).  Crowdsourcing Consumer Surveys: Workshop.  Association of Collegiate Marketing Educators.  

Lee, R., Lukosius, V., Mouri, N., & Spear, W. (2013).  Moving Students to Take Responsibility for Their Learning.  Association of Collegiate Marketing Educators.  

Presentation of Non-Refereed Papers 

Lee, R., Lukosius, V., & Mouri, N. (2013). Moving Students to Take Responsibility for Their Learning.   Association of Collegiate Marketing Educators, Albuquerque, New Mexico.

Lukosius, V. & Mouri, N. (2013). Crowdsourcing Consumer Surveys: Workshop.   Association of Collegiate Marketing Educators, Albuquerque, New Mexico.

Lukosius, V. & Festervan, T. (2012). Managing Multi-city locations.   Annual Conference on International Education, Chattanooga, Tennessee.

Papers Under Review 

Lukosius, V. & Festervand, Troy A. (2013). "MARKETING STUDY ABROAD PROGRAMS: A STUDENT RECRUITMENT MODEL," Initial submission to Journal Of International Education Research.

Working Papers 

Lukosius, V. & Stratemeyer, A. (2013). "Benefits of Lottery to Retailers and Consumers: Who is the real winner?," targeted for Journal Of Business & Entrepreneurship.

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Curriculum Vitae

View curriculum vitae

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