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Marketing
Courses |
 - course is a part of
the e-Business and SCM program.
 - new course (as of Fall
2003) |
MKTG3010 Basic Marketing (3)
A comprehensive overview of the process employed by profit and
nonprofit organizations of marketing goods, services, and ideas.
The modern marketing objective is customer satisfaction at a
profit (or other measure of success) through product,
distribution, promotion, and price. This study of basic marketing
concepts and terminology is set in the real-world context of the
organization, competition, the economy, regulation,
culture/society, and technology. Prerequisites: Junior
standing and ECON2020. |
MKTG3200 Sales Management (3)
The course covers the nature of the basic selling function as
well as salesperson selection, training, compensation,
supervision, motivation. In addition, this course touches on how
to determine sales budgets, quotas, territory designs, and sales
analysis. Prerequisite: MKTG3010. |
MKTG3300 Applied Marketing Research (3)
This course examines the role of information in decision
making with special emphasis on the applied techniques and methods
used to identify marketing opportunities or solve marketing
problems. The completion of an actual research project is
generally required. Prerequisite: MKTG3010. |
MKTG3500 E-Business Models (3)
This course is a survey of the dynamic business issues
surrounding the development and emergent patterns of the
electronic commercialization in the global marketplace. Included
is an overview of internet development and security. Leveraging
new technologies to enhance business processes, unique
characteristics of e-marketing, and the legal, ethical, and
regulatory issues in conducting e-business. Cross-listed
with MGMT3500; Prerequisite: BISI3230. |
MKTG3400 Business Ethics (3)
Ethical, legal, and human relations dimensions of the business
and nonprofit environments. Prerequisite: MKTG3010. |
MKTG4020 Quality Management (3)
An integrated study of quality issues in the entire supply
chain. The course will emphasize the continuous improvement of
business processes, as well as the design, establishment,
evaluation, and improvement of quality systems in the supply
chain. Issues on Quality System Certification to meet industry and
international standards shall also be addressed. Cross-listed
with MGMT4020; Prerequisite: MGMT3020. |
MKTG4050 Consumer Behavior (3)
An examination of the social, psychological, and decisional
aspects of the buying process of individuals and households.
Application of this knowledge is made via the selling
organization=s service of consumers by better satisfying their
needs. Prerequisite: MKTG3010. |
MKTG4100 Organizational Marketing Management (3)
Roles, relationships and structures of organizational buying
and selling with particular emphasis on the economic and social
influences. Managing the marketing and channel structures is a
major theme. Prerequisite: MKTG3010. |
MKTG4150 Promotional Management (3)
This course focuses on the issues related to promotional
management, and hence is not oriented towards the creative part of
the advertising/communication process. Integrated marketing
communication, planning implementing, evaluation and control of
promotion are studied. Emphasis may be placed on learning through
the application of textbook knowledge in projects.
Prerequisite: MKTG3010. |
MKTG4200 Distribution Management
(3)
This course looks at the logistics environment, supply chain
management, and the global nature of contemporary logistics.
Information, physical distribution, inventory, storage, and the
strategic importance of logistics are the focus of the course.
Prerequisite MKTG3010. |
MKTG4250 Retailing Management (3)
This important industry employs one out of eight people in the
U.S. workforce. Exciting and challenging career opportunities are
available to business graduates, plus the study of retailing
creates better informed and wiser consumers. Since the retail
store is a complete business, every aspect of business is brought
to bear plus those unique to the field. Prerequisite: MKTG3010. |
MKTG4300 Procurement (3)
All organizations purchase for use and some (middlemen)
purchase for both use and resale. A multitude of buying principles
has developed separately for each of these purposes but will be
studied together in this unique course. Buying in both instances
is designed to satisfy the needs of other than the one(s) doing
the buying. Organizational and customer need satisfaction act as
the motivations for buyers who must serve well in order to
succeed. Prerequisite: MKTG3010. |
MKTG4350 International Marketing (3)
Global trade and consumption patterns; alternative methods for
international exchange; managerial and marketing issues raised by
the inclusion of multiple social, cultural, and political
structures in the marketing environment. Prerequisite: MKTG3010. |
MKTG4400 Logistics (3)
Analysis of logistic and transport services. Contemporary
issues in:- customer service; distribution operations; purchasing;
warehousing location, design and operation; carrier selection;
transportation costing and negotiation. Prerequisites: MKTG3010
and MGMT3020. |
MKTG4500 Service & Non-profit Marketing (3)
This course undertakes the dual task of examining the service
sector, which comprises an ever-increasing proportion of GNP, as
well as the diverse set of organizations which operate under
special governmental dispensation for the purpose of serving
society with objectives other than achieving profit. While the
basic marketing principles apply in both cases, special emphasis
will be given to operational differences between these two
important categories of marketers and their goods/profit-oriented
counterparts. Prerequisite: MKTG3010. |
MKTG4550 Marketing Strategy (3)
This is a capstone course in Marketing (to be taken near
graduation). It focuses on strategic planning and operations,
which integrates various topics such as the marketing concept,
market segmentation, brand building, consumer attitudes, marketing
research, and integrated marketing communication. A computer-based
marketing simulation as well as business plan is required.
Prerequisites: 9 hours of Marketing (including MKTG3010) and
permission of Department Head. |
